First came the Champenois-crushing news in the spring that it now outsells Champagne not just on volume but on value too, despite Prosecco’s lower average price. Then in the summer, a Prosecco shortage rumour was turned to its advantage, prompting people to stock up for fear of missing out during the sunny months. Now with Christmas on the horizon, the focus is once again on sparkling wines of all colours and creeds, but will Italy’s sparkling behemoth continue to satisfy everyone’s fizz needs?
As the proliferation of Prosecco looks to increase now it has spread its price point, competition for other sparkling styles has never been stronger especially when, as Durham says: “Sales on fully sparkling wines have risen to astronomical levels. We are anticipating selling 4.3 million bottles this year, a four-fold increase on 2013.”