An IWC poll found that 61% of consumers describe their wine knowledge as beginners, while 64% said they would love to learn more about wine.
The new iPhone and Android app, created by Appetise and connected to wine-searcher.com, gives consumers access to information on more than 10,000 wines and sakes entered into the 2015 International Wine Challenge.
Users can search by producer, grape, region, medal score or stockist, with tasting notes for medal winners and video tasting notes for the big winners this year.
They can also rate their wine choices and save their own tasting notes for future reference, as well as sharing wine choices by email, Facebook and Twitter.
There are also recommendations of categories to try out, such as English Sparklers, Brilliant Burgundy and Kiwi Classics.
IWC co-chairman Charles Metcalfe said: “The International Wine Challenge is committed to helping consumers find great wines and brilliant value. This app is the first step in that journey. We know people really want to learn more and feel more confident in the wine aisle. Whether you want to check out a new Chardonnay, try wines from an unfamiliar region, or hunt down the best buys at your local supermarket, the app is here to help.
“All of the medal winners from this year’s competition have been tasted and judged by some of the best wine judges from around the world, so shoppers can buy medal winners with confidence. This new app is here to make it easier to buy brilliant wines every time you shop.”