IWC app aims to demystify the 'wall of wine' for shoppers

24 September, 2015

The International Wine Challenge has launched a mobile phone app to help consumers baffled by the so-called wall of wine.

An IWC poll found that 61% of consumers describe their wine knowledge as beginners, while 64% said they would love to learn more about wine.

The new iPhone and Android app, created by Appetise and connected to, gives consumers access to information on more than 10,000 wines and sakes entered into the 2015 International Wine Challenge.

Users can search by producer, grape, region, medal score or stockist, with tasting notes for medal winners and video tasting notes for the big winners this year.

They can also rate their wine choices and save their own tasting notes for future reference, as well as sharing wine choices by email, Facebook and Twitter.

There are also recommendations of categories to try out, such as English Sparklers, Brilliant Burgundy and Kiwi Classics.

IWC co-chairman Charles Metcalfe said: ďThe International Wine Challenge is committed to helping consumers find great wines and brilliant value. This app is the first step in that journey. We know people really want to learn more and feel more confident in the wine aisle. Whether you want to check out a new Chardonnay, try wines from an unfamiliar region, or hunt down the best buys at your local supermarket, the app is here to help.

ďAll of the medal winners from this yearís competition have been tasted and judged by some of the best wine judges from around the world, so shoppers can buy medal winners with confidence. This new app is here to make it easier to buy brilliant wines every time you shop.Ē

Bookmark this

Site Search


What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know