In-store sampling to support Warner Edwards gin listings

22 September, 2015

Craft gin distiller Warner Edwards is to support new retail listings for its products with in-store sampling and POS.

The company’s Elderflower Infused gin is going into 199 Marks & Spencer stores next month when Booths supermarkets will also list its flagship Harrington Dry and Victoria’s Rhubarb gins.

Warner Edwards co-founder Tom Warner said: “This is a really exciting time for the Warner Edwards brand.

“We are attracting the attention of the trade with our genuine craft gin proposition. 

“Our ambition is to give the British gin drinker the chance to buy our gins and enjoy the complex and outstanding flavours of our lovingly-produced gin.

“We will be supporting both listings with in-store tastings and point-of-purchase promotional activity to drive awareness and sales.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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