Fuller's puts Frontier lager into craft cans

21 September, 2015

Fullerís has launched its Frontier lager in 33cl craft cans and is planning to put other beers into the format.

The company hopes the brandís Find Flavour digital and outdoor marketing campaign will drive sales for the cans of Frontier, which was launched in keg and bottled formats two years ago.

The cans made their first appearance at two launch events where feedback was also sought from guests on trial versions of Wild River pale ale and Black Cab stout.

Brewing director John Keeling said: ďIt has always been my aim to produce the most natural beer possible in every format.

ďWe want to deliver consistently exciting flavours and cans are no exception.Ē




Bookmark this


Site Search

COMMENT

Rosť tinted glasses

I†was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosť has subtly but steadily become a stalwart of many merchantsí ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter