Fuller's puts Frontier lager into craft cans

21 September, 2015

Fullerís has launched its Frontier lager in 33cl craft cans and is planning to put other beers into the format.

The company hopes the brandís Find Flavour digital and outdoor marketing campaign will drive sales for the cans of Frontier, which was launched in keg and bottled formats two years ago.

The cans made their first appearance at two launch events where feedback was also sought from guests on trial versions of Wild River pale ale and Black Cab stout.

Brewing director John Keeling said: ďIt has always been my aim to produce the most natural beer possible in every format.

ďWe want to deliver consistently exciting flavours and cans are no exception.Ē




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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