Vintage cider joins Chaplin & Cork's range

16 September, 2015

C&C Group’s Chaplin & Cork’s speciality cider brand is adding a Somerset Vintage style to its range.

The new cider clocks in at a higher abv of 8.2% than the 6.8% abv Somerset Reserve and 5.2% Somerset Gold that are already on sale.

The medium dry Vintage cider is made with 100% juice from English cider apples at C&C’s Shepton Mallet Cider Mill.

It will be listed nationally in 50cl bottles by Tesco from October.

Brand Manager Holly Chadwick said. “We believe the new [cider] will appeal to the more discerning cider drinker who is willing to pay more for speciality brands.

“Consumer demand for speciality ciders is a growing trend and brands offering a premium proposition, such as the Chaplin & Cork’s range, are proving extremely popular.”

Nielsen figures show the speciality cider segment in growth of 12% in the year to July 18, accounting for 10% of the off-trade cider market.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter