Plum & Sloe flavour joins Hooper's drinks range

15 September, 2015

Global Brands has added Plum & Sloe flavour to its Hooper’s drinks range. 

The flavours joins a range that includes alcoholic Dandelion & Burdock, Cloudy Lemonade, Strawberry & Elderflower, Raspberry & Nettle and Ginger Beer.

Marketing director Simon Green said: “Innovation across the premium RTD category is centred on a shift in demand towards products that have premium credentials, real provenance and heritage with more interesting and natural flavour options.”

The new drink has an abv of 4% and will be in 50cl bottles. The recommended served is over ice.

Support for Hoopers includes sponsorship of the World Conker Championship in Northamptonshire in October and pop-up secret garden parties across the UK.

There will also be sampling, POS, and digital and social media campaigns.

The Hooper’s brand dates back to 1817 and was relaunched in its current guise by Global in 2012.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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