The Consejo Regulador for the Jerez denomination has also rebranded internationally as Sherry Wines.
The new-look site aims to update sherry’s image and remind consumers that it is a wine, not just an aperitif.
It includes food pairings and cocktail recipes as well as information on how sherry wines are made, and aims to bring together a worldwide community of sherry aficionados including chefs, sommeliers, bloggers and food writers.
Consejo director general Cesar Saldaña said: “The new website combines deep roots with a projection towards the future.
“We are appealing to a new generation of sherry drinkers. Sherry is integrally tied up with the culture of this region, of Andalucia. There’s lots of passion here, and we want that to be a part of our identity.”
The Great Sherry Tasting takes place on Monday (September 14) at the Westbury Hotel, off London’s Bond Street.