Coors Light launches on-pack adventure campaign

27 August, 2015

Molson Coors is giving Coors Light drinkers the chance to win adventure holidays in an on-pack promotion.

The company has ploughed £2.8 million into the campaign, which is being promoted on social media, TV and video on demand.

Consumers who buy one of 3.8 million promotional packs can enter a competition to win adventures including glacier hiking in Iceland, bobsleighing in Austria and snow zorbing in the UK.

The campaign, which is called Subzer-0º Adventures, will also be promoted in stores through POS.

Brand director Ali Pickering said: “We know that our consumers are eager to have novel and exciting experiences and live for the moment. By offering the chance to win one of many Coors Light Subzer-0º, we hope that we can help our consumers to make the most out of today.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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