Corona brings the beach to London

13 August, 2015

Corona is bringing the beach to London’s Old Street with a new outdoor campaign.

The brand is setting up a massive poster, beach, palm trees and a Corona bar in the heart of the capital, which will point consumers to the nearby Hoxton Square Bar and Kitchen, the flagship of a number of bars around the country that have partnered with Corona for the push.

The poster features large 3D Corona bottles and a light-reactive mechanic, and encourages passers-by to “find their beach”.

Other posters will be pasted on east-facing billboards in London and Manchester and will show a live countdown to sunset, which will be broadcast on the poster.

Marketing manager Steph Okell said: “Corona is synonymous with the beach – a unique place to each of us – the place we go to unwind, enjoy ourselves and share amazing experiences with friends. We want Corona fans to find their beach anywhere – from Old Street to Manchester, whether through a beach in the city or a live sunset. The idea is to make a truly authentic out-of-home experience for Corona lovers – helping them to ‘find their beach’ in unexpected places.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter