The brand is setting up a massive poster, beach, palm trees and a Corona bar in the heart of the capital, which will point consumers to the nearby Hoxton Square Bar and Kitchen, the flagship of a number of bars around the country that have partnered with Corona for the push.
The poster features large 3D Corona bottles and a light-reactive mechanic, and encourages passers-by to “find their beach”.
Other posters will be pasted on east-facing billboards in London and Manchester and will show a live countdown to sunset, which will be broadcast on the poster.
Marketing manager Steph Okell said: “Corona is synonymous with the beach – a unique place to each of us – the place we go to unwind, enjoy ourselves and share amazing experiences with friends. We want Corona fans to find their beach anywhere – from Old Street to Manchester, whether through a beach in the city or a live sunset. The idea is to make a truly authentic out-of-home experience for Corona lovers – helping them to ‘find their beach’ in unexpected places.”