Retailers will be equipped with shelf wobblers and other POS and there will be neck collars on of Greene King’s East Coast IPA, the latest addition to the portfolio.
The promotion runs until August 10 and directs shoppers to the Greene King IPA Facebook page, where they enter the competition.
Emily Prince, brand manager for Greene King IPA, said: “This promotion aims to build brand awareness, visibility and drive distribution of East Coast IPA. As the newest addition to the Greene King IPA family, East Coast IPA is a refreshing ale with summertime appeal, making the hottest season of the year the perfect time to underline its easy-drinking body, and mellow citrus and tropical fruit flavours. It is also ideal for encouraging drinkers to move away from lagers and try premium ales.”
The trips are worth £4,000 and include a four-star hotel and brewery tours in each destination, so that winners can discover the local history of brewing and sample craft beers, as well as free passes to major city attractions, beer and food pairing lunches, and spending money.