Pinkster is one of four spirits being promoted in-store until the end of August, alongside The Duppy Share rum, Regal Rogue vermouth and Aperol.
POS will highlight the brand’s signature gin and tonic serve with a raspberry and a sprig of mint.
Mark Connolly, range and marketing manager at Spirited Wines, said: “We think Pinkster is the perfect gin for this summer with its delicate raspberry flavours. Served up with a sprig of fresh mint to bring out the fruit character, and your favourite tonic water, this is the perfect accompaniment to a hot, sunny day.”
Stephen Marsh, Pinkster’s managing director, added: “The partnership with Spirited Wines is strategically significant for many reasons, not least as it gives us excellent reach across London. We’re thrilled to have been picked out from the fiercely competitive premium gin category and coming on the back of our best month’s trading to date, it signifies a real step-change in the business. Here's to a steamy summer.”
The 70cl bottle retails for £38.99.