Shelf barkers and shelf fins will aim to reinforce the brand’s “premium credentials and its true British character”.
Stowford Press will also be promoted through outdoor advertising, with six, 48 and 96-sheet posters as well as a “heavyweight London Underground cross-track advertising campaign around the Ashes”.
Sally McKinnon, Stowford Press’ senior brand manager, said: “We are extremely excited to be launching our new Effortlessly Refreshing campaign, which perfectly captures the spirit of Westons Cider and our commitment to continue to provide UK consumers with authentic cider that is not only truly refreshing but also tastes great. Forming part of a £2.5m investment behind the brand, the campaign will form the backbone of our 2015 advertising campaign.”
Stowford Press is the official cider of England cricket and will launch a social media campaign in time for the Ashes, where cricket’s fiercest rivalry will be renewed this summer as Australia visit England.
Drinkers can win tickets to the Ashes as part of a “Name the England cricket player” quiz.