Stowford Press given £2.5 million ad campaign

01 June, 2015

Westons is targeting retailers with a range of POS as it launches a £2.5 million campaign for Stowford Press cider this week.

Shelf barkers and shelf fins will aim to reinforce the brand’s “premium credentials and its true British character”.

Stowford Press will also be promoted through outdoor advertising, with six, 48 and 96-sheet posters as well as a “heavyweight London Underground cross-track advertising campaign around the Ashes”.

Sally McKinnon, Stowford Press’ senior brand manager, said: “We are extremely excited to be launching our new Effortlessly Refreshing campaign, which perfectly captures the spirit of Westons Cider and our commitment to continue to provide UK consumers with authentic cider that is not only truly refreshing but also tastes great. Forming part of a £2.5m investment behind the brand, the campaign will form the backbone of our 2015 advertising campaign.”

Stowford Press is the official cider of England cricket and will launch a social media campaign in time for the Ashes, where cricket’s fiercest rivalry will be renewed this summer as Australia visit England.

Drinkers can win tickets to the Ashes as part of a “Name the England cricket player” quiz. 




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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