Clarke beat more than 500 football aficionados to emerge victorious from a five-month campaign to find the UK’s most talented amateur commentator.
He progressed through various challenges and then went to boot camp with four other finalists, where he was put through his paces by professional pundits Jeff Stelling and Mark Saggers, and then had to conduct a press conference with former Arsenal midfielder Ray Parlour.
His confident style made him the winner and his prize was to commentate on the Liverpool v Stoke game live on Talk Sport on the final day of the season.
It was supposed to be a fond farewell to outgoing Liverpool captain Steven Gerrard, but it turned into a nightmare as Liverpool were slaughtered by a rampant Stoke.
But Clarke told OLN: “It was an absolutely brilliant day, I loved every minute of it. And although it wasn’t a great result for me as a Liverpool fan, it was a fantastic match to be part of, as there was so much happening throughout.
“This experience has been phenomenal from beginning to end – and who knows what might come out of it.”
Paul Morris, Carlsberg brand and sponsorship activation manager, said: “The People’s Pundit campaign has reinforced our belief that the pub is the best place to watch live sport, and we are delighted with the level of engagement the campaign has generated within the trade and amongst consumers. Partnering with Talk Sport and Jeff has helped us provide a platform for Carlsberg to celebrate its credentials within the world of sport.
“Kevin encapsulates all the key attributes needed in a professional pundit, consistently delivering entertaining and captivating performances while proving himself to be extremely knowledgeable about the beautiful game itself.”