North South Wines boosts cash and carry range

21 May, 2015

North South Wines has boosted its range for cash and carries, a key market for the new agency.

Commercial director Kim Wilson said the 45,000-strong corner shop market “remains relatively untapped”.

She told OLN: “If you break down cash and carry and convenience they are like mini-supermarkets. People on their way home doing top-up shops want their normal weekly shop in a convenience outlet. We treat them how we would a supermarket, doing gap analysis and taking a branded approach. 

“It is an area of massive growth and one lots of our competitors will be looking to get into because of the consolidation that has happened in the market. There is a good sustainable business to be built there for the future.”

Luis Felipe Edwards from Chile has launched a range called Favoritos, chosen from the favourite wines of the Edwards family, all of whom are involved in the various aspects of the business. The range includes a Chardonnay, Sauvignon Blanc, Malbec and Shiraz, ranging in price from £5 to £8.99.

Australia’s De Bortoli has launched DB Family Selection, a Pinot Grigio, Moscato and Shiraz all priced at £7.99, and a more premium tier called Family Reserve, which features a Sauvignon Blanc and Shiraz both priced at £9.99. 

Robert Oatley has also launched a Barossa Shiraz called Four In Hand.

Cash and carries traditionally over-index in the New World, so North South has introduced a range of traditional-style Spanish wines in wire mesh, including Vias Tintas Gran Reserva Tempranillo from Valdepeñas and Rojo Garnacha and Tempranillo, while Berberana’s Dragon range has been rebranded as Del Sur.

And the company has rebranded La Gioiosa Prosecco and is launching a gift box with a half-bottle and two flutes.

Wilson said: “Cash and carries have been slightly behind in terms of the sparkling trend so we can capitalise on that this year. Prosecco has been slightly slower off the mark than in supermarkets, but is still seeing awesome growth. Consumers in the convenience channel are more loyal and traditional, and are not seeing the downslide on cava as much as the supermarkets have.”

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