Copestick Murray takes I Heart to festivals in VW campervan

18 May, 2015

Copestick Murray is set to promote its I Heart wine brand at summer festivals this year in a branded VW camper van.

The 1970s van has been fitted out as a wine bar serving I Heart wines, and will travel to festivals including Grillstock in Manchester, Bristol and London.

Brand manager Samantha Cross said: “It is an exciting time for I Heart and it is going from strength to strength. With the focus being on unique, urban festivals and events around the country Grillstock is a perfect brand fit for I Heart. We can’t wait to be interacting with our consumers and getting the brand in their hands in such fun and lively environments.”

The wine brand has distribution in 23 countries around the world.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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