The 1970s van has been fitted out as a wine bar serving I Heart wines, and will travel to festivals including Grillstock in Manchester, Bristol and London.
Brand manager Samantha Cross said: “It is an exciting time for I Heart and it is going from strength to strength. With the focus being on unique, urban festivals and events around the country Grillstock is a perfect brand fit for I Heart. We can’t wait to be interacting with our consumers and getting the brand in their hands in such fun and lively environments.”
The wine brand has distribution in 23 countries around the world.