Bulmers in trainers giveaway

14 May, 2015

Bulmers is set to give away 5,000 pairs of trainers in an on-pack and social media promotion.

To win a pair of colourful high-top shoes, consumers have to take a flash photo of their Bulmers bottle. If the word “win” on the bottle is sparkling in the picture, that means they have won.

They then have to share the image on Facebook, Twitter or Instagram with the hashtag LiveColourful to claim their prize.

The campaign is to run for three months from June and will be on individual bottles of Bulmers as well as six and eight-packs, and is backed by radio and digital ads and colourful POS.

Emma Sherwood-Smith, cider director at brand owner Heineken, said: “We are using a brand new win mechanic – one that’s unique to Bulmers and exciting for our consumers. The innovative technology puts Bulmers and our consumers’ social channels at the heart of the activity.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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