Morgenrot signs up sherry producer Bodegas Baron

13 May, 2015

Manchester-based drinks importer Morgenrot has launched a range of sherries from Bodegas Baron. 

The line-up includes the entry level Micaela Manzanilla, Xixarito and Soluqua.

Morgenrot commercial director John Critchley, said: “The leaner styles of sherry have been enjoying a comeback in the last decade and are finally starting to ditch old-fashioned associations.

“Restaurants are giving the drink its pride of place, a raft of sherry bars are succeeding and the style is attracting new, younger consumers, so it’s definitely a category to watch.   

“We’ve had our eye out for a while and are delighted to have got the brand we wanted. Bodegas Baron really is the full package – steeped in heritage, unbelievable quality and sublime packaging.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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