Morgenrot signs up sherry producer Bodegas Baron

13 May, 2015

Manchester-based drinks importer Morgenrot has launched a range of sherries from Bodegas Baron. 

The line-up includes the entry level Micaela Manzanilla, Xixarito and Soluqua.

Morgenrot commercial director John Critchley, said: “The leaner styles of sherry have been enjoying a comeback in the last decade and are finally starting to ditch old-fashioned associations.

“Restaurants are giving the drink its pride of place, a raft of sherry bars are succeeding and the style is attracting new, younger consumers, so it’s definitely a category to watch.   

“We’ve had our eye out for a while and are delighted to have got the brand we wanted. Bodegas Baron really is the full package – steeped in heritage, unbelievable quality and sublime packaging.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter