Belgium's leading independent brewer heads to the UK

05 May, 2015

Belgium’s largest independent brewery is launching its beers in the UK for the first time.

Brewery Haacht, which is Belgium’s third largest brewery in terms of market share, is bringing a blonde abbey beer, a lager and a pair of fruit beers to our shores.

The award-winning Tonglero blonde is brewed with a second fermentation in bottle to impart “complex aromas and refined flavours”.

Its flagship beer is the lager Primus, which is named after s 13th century Belgian duke, while the Mystic fruit beers are based on traditional wheat beers with juices added after fermentation – the juice content is 25% for the cherry and 26% for the peach beers.

All are sold in 33cl bottles.

Johan Joostens, export director at Brewery Haacht, said: “As the largest independent and family-run brewery in Belgium, we are able to continue the authentic and traditional production processes that were laid by our founder in 1898 and are overseen by his grandson and chief executive today. “This has led to our beers being recognised all over the world. We are confident that UK beer connoisseurs and novices alike will appreciate the crafted quality and strong heritage of Tongerlo, Mystic and Primus.”

Sales agency Windfall Brands is managing the Brewery Haacht brand in the UK, and has announced the first wholesale listing for the range.




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