Stella Artois to sponsor Ascot racecourse

24 April, 2015

Stella Artois has signed a deal to become the official beer and cider at Ascot racecourse for the next three years.

Horseracing fans can enjoy chalices of Stella Artois Cidre and lager throughout the year, and the AB Inbev-owned brand will highlight the partnership through outdoor and online advertising.

Stella Artois also sponsors the Wimbledon tennis tournament, The Open golf tournament and the Cannes Film Festival.

Marketing manager Phil Pick said: “Stella Artois has a strong appreciation for events with a rich history and rituals. The care Ascot takes in every detail of the racecourse experience mirrors the care we take in the crafting and pouring of Stella Artois and makes Ascot the perfect host to some of the world’s greatest events.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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