Craft beer producer doubles capacity after supermarket listings

08 April, 2015

Cumbrian brewery Hardknott has doubled its production capacity to meet the rapidly growing demand for its bottled beers after winning a nationwide listing with Morrisons.

The retailer has just started stocking three of the brewery’s IPAs in 300 stores across the UK. The flavour profile of the three beers – Code Black, Infra Red and Azimuth – is influenced by new hop varieties in western USA.

Azimuth IPA is 5.8% abv, Code Black is a 5.6% abv black IPA and Infrared is a hoppy red 6.2% abv IPA.

Owner Dave Bailey said: “It would have been hard to find beers like ours on the shelves a few years ago. 

“Our brewery was seen as too small and our beers as too ‘way-out’ for most retailers. The rate of change has been astonishing.”

PBAs are outgrowing total beer and Bailey added: “This reflects a shift away from the dull and predictable, towards the exciting and sometimes challenging.

“People are looking for an experience for the palate, not just a quenching of thirst.”




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter