Casillero del Diablo claims top spot in Cabernet chart

01 April, 2015

Casillero del Diablo Cabernet Sauvignon has grown sales by 60% to become the UK’s bestselling Cabernet Sauvignon SKU (IRI, year to February 2015).

It overtakes Treasury Wine Estate’s Australian brand Wolf Blass, whose Cabernet Sauvignon experienced a 15% sales decline to fall into second place.

Concha y Toro also now has the UK’s bestselling Pinot Noir with Cono Sur Bicicleta and top Malbec through Trivento.

Annual Casillero del Diablo sales now stand at £29.4 million, up from £18.3 million a year ago, while Wolf Blass dropped from £19.9 million to £16.8 million, according to IRI.

CyT Marketing Director Clare Griffiths said: “We will continue to build the brand in the UK market with our customers and consumers by having award winning marketing campaigns and consistent quality wines.

“I have no doubt that our latest major TV sponsorship with Sky Movies coupled with extensive in-store activation will continue to drive further brand growth, category value and overall household penetration.”




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter