There's a Beer for That campaign reaches 14 million people

24 March, 2015

Fourteen million people have been reached by a Twitter campaign funded by the beer industry, according to the organisers.

Britain's Beer Alliance, the organisation behind the £10 million There’s A Beer For That campaign, claims to have reached these 14 million users after tweeting out 3,000 food and beer matches under the hashtag #BeerMatch.

It says it has also reached 7.5 million users with a weekly beer club hosted by experts on the @BeerForThat page, while it has gained 135,000 likes on its Facebook page.

Britain’s Beer Alliance has now appointed Neil Gannon as marketing lead for the campaign.

Gannon, who spent 10 years at AB Inbev, will be tasked with “developing and deepening relationships across the whole of the industry, helping galvanise further support for the campaign”.

Programme director David Cunningham said: “His extensive experience and expertise in marketing and the beer industry will be invaluable to the team, and I look forward to his input as our category campaign continues to grow and develop. Neil is passionate and knowledgeable about beer, and will be a great addition to the team.”

Gannon added: “The There's a Beer for That campaign is imperative to boosting sales of beer and strengthening the category in the UK, and I’m delighted to have started.”

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know