Craft beer's soaring popularity recognised by ONS

18 March, 2015

The soaring popularity of craft beer and e-cigarettes has been recognised by the Office for National Statistics, which added them to the virtual shopping basket it uses to measure UK inflation.

Every year the ONS alters the basket to keep pace with changing spending habits.

The statisticians decided to include craft beer for 2015 because “speciality beers and ales are currently extremely fashionable”.

They added that e-cigarettes are gaining in popularity as both an alternative to tobacco and as a quitting aid.

They are joined in the new basket by headphones, sweet potatoes and phone accessories, with satnavs and yoghurt drinks making way.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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