Wine Australia UK boss Laura Jewell MW to put focus back on consumers

17 March, 2015

Wine Australia’s new UK head Laura Jewell MW claims the country is on the brink of a renaissance as it “bounces back” with new wines and an increasingly favourable currency for export.

Talking to OLN at Germany’s Prowein Show this week, she said her vision for the job, which she took up last month after moving from Tesco, was to put a focus on consumers.

She said: “There is a revolution going on in Australia, and the people and personalities are coming over to Europe in their numbers to help create real passion for their products.

“Australia is at the point of bouncing back and there is a lot of buzz around it.

“Australia is doing interesting things and I think a lot of those will be coming out through the independents, especially because of the fall out of supermarkets cutting ranges.

“Everyone expects me to focus on retailers, because of my background, but I want to get to know all the sectors, independents and the on-trade.

“I’m a commercial person, and obviously that’s not going to change. The most important person is the consumer and it’s all about getting glasses back in people’s hands.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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