WOSA chief executive Siobhan Thompson said it has never sold space this quickly before and that producers were champing at the bit to welcome retailers.
“We are thrilled by such affirmation from exhibitors so early on in the game," said Thompson. "Cape Wine is always extremely well supported by local wine exporters but to have such extensive commitment already. It bodes very well for this year's event.”
South African wine sales are up 3% in volume and 5% in value in the UK off-trade and Thompson believes it is a great time to be working in the South African wine industry.
She added: “The reputation we are currently enjoying is the result of assiduous work over more than a decade across several fronts.
“We have accelerated plant improvement programmes, we are engaged in world-class vineyard and winemaking research and we are collaborating across a broader international front than ever before. Cumulatively, these steps have helped to produce a new generation of dynamic, focused and often visionary people in the industry and curiosity from buyers and observers is rising.”
The fair is held at the Cape Town INternational Convention Centre from September 15 to 17.