The Sussex estate has updated its logo, added the vintage to the neck label, highlighted the word “England”, created 20th anniversary wire hoods and added a bottom label highlighting why each blend is so unique.
Chief executive Tamara Roberts said: “We are so proud of our heritage and our provenance, and also as to where we are heading as a business.
“Our home in Ditchling, situated within the South Downs National Park in Sussex, is quintessentially English and our place within England’s wine history is something we are fiercely proud and protective of, locally, nationally and abroad.
“This is of particular significance when doing business with our export partners and we are delighted to be able to ensure that ‘England’ will be referred to proudly with prominence on every bottle of Ridgeview.”
The names of Ridgeview’s London-themed Signature Collection – Bloomsbury, Cavendish and Fitzrovia – will remain as a dedication to Christopher Merret, who first documented the process of traditional method sparkling wine in England in 1662.
But the wines Knightsbridge, Grosvenor and Victoria will now be known as Ridgeview Blanc de Noirs, Ridgeview Blanc de Blancs and Ridgeview Rosé de Noirs.
Roberts said: “It was paramount that we use this opportunity to highlight our most unique wines and honour the purity of the fruit, the blends, their heritage and their provenance.
“We are really proud of the way these wines fit within our portfolio, and their image is now more in line with their exceptional quality and of course, limited availability.
“In addition, these new labels aim to simplify the purchasing choice by allowing the end consumer to better understand the components of the blend within the bottle.”
She added: “We have planned a number of exciting events in 2015 as this is our 20th anniversary year. The strengthening of our brand through label changes and visual updates, is simply to align the quality of the packaging with the quality of the product. It is very exciting to see these new labels on the cusp of being launched. My brother Simon and I are proud to be the second generation of Roberts’ managing our winery, and we feel it is our responsibility to make sure our business and our brand, are in good shape for the next generation.”