Brintex’s show director Ross Carter told OLN 90% of the floor space had been sold with the emphasis on new agents and fixtures to attract a greater spread of visitors.
Last year’s return to London’s Olympia helped encourage a “significant” increase in independent and on-trade businesses, he said.
New features at the show, which will take place 18-20 May, will include the introduction of a themed tasting area focusing on 100 wines from two varietals.
The wines will be on taste in the Wine Grapes area, which is a new association between Brintex and the authors of the Wine Grapes guide written by
Jancis Robinson, Julia Harding and José Vouillamoz.
This year’s chosen grapes will be Syrah and Gruner Veltliner with exhibitors being invited to submit wines that will then undergo a selection process to make the list of 100 on show.
Carter said every exhibitor that took part in last year’s show was returning, with the exception of Accolade Wines. The total number of exhibitors will hit 750 this year.
He said: “We always make comparisons to 2008 when the fair was at its biggest in terms of square meters and, although we will be 65% of the size in 2015, we will have 130 importers or distributors this year, compared to 88 in 2008. So we will have more breadth in terms of exhibitors than ever before.
“Comparisons with Prowein obviously come up a lot and it’s also a Vinexpo year, so there’s never been more competition. But I think we have managed to produce the most diverse fair in its 35 year history.”