New on-pack promotion for Tavernello

17 February, 2015

Italian supplier Caviro is offering shoppers the chance to win a trip for two to Florence in a new on-pack promotion.

The neck-collar competition runs on bottles of Tavernello Bianco and Tavernello Rosso – retailing at £3.49 at Tesco – until April. 

Pierluigi Calcagnile, commercial and marketing director, said: “Tavernello is the biggest selling Italian wine brand in the world, but has a smaller penetration in the UK market.

“We have developed this promotion to increase shelf standout, drive brand awareness and sales, and ultimately grow distribution in the Italian wine category.”




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter