Pernod Ricard enjoys 7% UK sales growth

12 February, 2015

Rising consumer demand for premium spirits has seen Pernod Ricard grow value sales by 7% in the UK off-trade (Nielsen, six months to January 2015).

The French spirits giant grew global net profits by 1% to £3.43 billion during the six-month period, it revealed today in its half-year results.

After revealing the UK sales growth, the supplier urged British retailers to champion premium spirits.

£1 in every £3 spent in spirits went on premium products over Christmas (Nielsen, 12 weeks to January 3) and Pernod Ricard, which counts the likes Absolut, Beefeater and Chivas Regal among its portfolio, said: “Premium spirits are an exciting opportunity in the UK and our portfolio is perfectly positioned to drive this growth.

“Premium Spirits continue to account for £1 in every £4 throughout the year and accounted for £1 in every £3 during the 12 weeks of Christmas. Previously we could only claim this in the last week of Christmas.”

Pernod said it enjoyed a “strong performance across our portfolio” over the past six months and that every spirits brand in its portfolio apart from Martell grew in both value and volume.

It highlighted Absolut as a star performer after it grew 17% (Nielsen, six months to January 2015).
Pernod Ricard also hailed the performance of Champagne brand Perrier-Jouët, which grew 33% against a Champagne market that was flat overall. It said Campo Viejo is growing strongly, but Jacob’s Creek is struggling. 

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