Stella Artois Cidre adds two new flavours

10 February, 2015

AB-Inbev UK has added Peach and Elderflower flavours to its Stella Artois Cidre portfolio.

The move comes days after rival Carling announced the release of a cider with peach as a lead flavour under the description “orchard fruits”.

The Stella flavours join a raspberry variant launched last year.

Stella Artois marketing manager Phil Pick said: “Stella Artois Cidre Peach and Elderflower continue our legacy of being category innovators and offering consumers the absolute best premium flavours and taste.”

Peach will be sold in single 50cl bottles and four-packs and eight-packs of 33cl bottles. Elderflower is in 50cl only.




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemming’s Way is hardly the biggest milestone, but I don’t need much of an excuse to pour myself a glass of champagne before getting dressed. It’s a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter