Stella Artois Cidre adds two new flavours

10 February, 2015

AB-Inbev UK has added Peach and Elderflower flavours to its Stella Artois Cidre portfolio.

The move comes days after rival Carling announced the release of a cider with peach as a lead flavour under the description “orchard fruits”.

The Stella flavours join a raspberry variant launched last year.

Stella Artois marketing manager Phil Pick said: “Stella Artois Cidre Peach and Elderflower continue our legacy of being category innovators and offering consumers the absolute best premium flavours and taste.”

Peach will be sold in single 50cl bottles and four-packs and eight-packs of 33cl bottles. Elderflower is in 50cl only.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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