WKD extends sponsorship of TOWIE

10 February, 2015

WKD has renewed its sponsorship of The Only Way Is Essex on the free-to-air ITV Be channel.

A new series launches in the spring with an hour-long special followed by 11 shows of 45 minutes each.

The WKD deal includes idents in commercial breaks and covers online and mobile platforms for the show.

Debs Carter, marketing director for alcohol at supplier SHS Drinks, said: “It’s a fantastic fir for WKD consumers.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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