WKD extends sponsorship of TOWIE

10 February, 2015

WKD has renewed its sponsorship of The Only Way Is Essex on the free-to-air ITV Be channel.

A new series launches in the spring with an hour-long special followed by 11 shows of 45 minutes each.

The WKD deal includes idents in commercial breaks and covers online and mobile platforms for the show.

Debs Carter, marketing director for alcohol at supplier SHS Drinks, said: “It’s a fantastic fir for WKD consumers.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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