Think Gin takes place on Monday, February 9, at Merchant House in London and features bespoke sessions for the on- and off-trades, including debates, workshops and brand showcase sessions.
Gin is consistently showing strong growth, up 6% in value to £360 million in the UK off-trade (Nielsen, year to October 2014) and up 13% in value to £440 million in the on-trade (CGA, year to October 2014).
A raft of new small-batch distilleries crafting interesting gins has made it arguably the most exciting spirits category around, but it has a long way to go if it is to topple vodka as Britain’s favourite.
The Think Gin event, hosted by OLN in partnership with sister title Drinks International, will aim to raise the spirit’s profile among the trade and help spur it on to greater heights.
At 9.45am we will host a debate called The Essential Guide to Gin in 2015, examining the latest trends, the role of big brands and craft offerings and advice on how to achieve a balanced range.
Waitrose’s Anne Jones, Alex Wrethman from the Gin School, Matthew McFayden of The Good Spirits Company, Harrods’ Nick Fleming, Nicholas Cook of The Gin Guild, Emma Stokes from AKA Gin Monkey, Hedonism’s Richard Ellis, Allen Dalay of Gerry’s of Soho, Hammonds’ Tim Dunlop and Nick Griffin from Mypleisure are the lined up contributors.
At 11.45am another workshop hosted by David Hoggan of Calabrese House aims to help retailers capitalise on the unprecedented growth in the gin category by helping The fin expert will mix and match a range of gin styles with a number of the leading tonics to show that there is a one size fits all tonic that will suit all gin styles and help visitors advise their customers.
Other woskshops include Where Next for Gin? – hosted by our sister title Drinks International and featuring cocktail historians, master distillers and bartenders – and Comparative Botanicals, hosted by the London Bar Consultants.
To reserve a place at Think Gin or find out more about these and other activities going on throughout the day, please contact firstname.lastname@example.org