Tesco plans to cut wine range by a third

02 February, 2015

Wine suppliers have warned the UK faces “colossal” changes as Tesco announces plans to cut its range by a third.

The supermarket’s boss Dave Lewis told suppliers at a meeting it had called in management consultants to dramatically reduce the number of lines it offers.

The head of a leading wine firm told OLN: “There is going to be a huge fall-out as a result of this. I don’t think the wine trade is ready for the colossal changes ahead. The fact is, all the grocers are looking at the same model and will probably do the same eventually. The discounters have shown that you don’t have to have big ranges to keep consumers happy.”

Another senior figure said: “The days of wall papering shelves with lots of brands which basically all do the same thing are gone. The grocers have a stated aim of thinning the shelves out, which is welcome by consumers.

“But it will be difficult for some companies. Because if you’re in, then it’s fine, but if you’re out, you going to feel it.”
  




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Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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