The supermarket’s boss Dave Lewis told suppliers at a meeting it had called in management consultants to dramatically reduce the number of lines it offers.
The head of a leading wine firm told OLN: “There is going to be a huge fall-out as a result of this. I don’t think the wine trade is ready for the colossal changes ahead. The fact is, all the grocers are looking at the same model and will probably do the same eventually. The discounters have shown that you don’t have to have big ranges to keep consumers happy.”
Another senior figure said: “The days of wall papering shelves with lots of brands which basically all do the same thing are gone. The grocers have a stated aim of thinning the shelves out, which is welcome by consumers.
“But it will be difficult for some companies. Because if you’re in, then it’s fine, but if you’re out, you going to feel it.”