Off-trade beer market overtakes on-trade for first time on record

30 January, 2015

The retail trade has overtaken the on-trade in beer volumes for the first time ever, and its strong performance has ended a decade of dwindling UK beer sales, according to new figures from the British Beer and Pub Association.

It revealed that the UK beer sales grew 1.3% in 2014, marking the end of a decade of decline.

Beer sales in pubs declined 0.8% over the course of the year, but in the off-trade sales were up 3.5%, matching the growth of 2013 and taking off-licence and supermarket sales above on-trade sales for the first time on record.

BBPA chief executive Brigid Simmonds said: “British beer is back in growth – and we want to keep it that way. But with seventy per cent of pub drink sales being beer, the picture for our much-loved pubs is still fragile.

“That is why another duty cut from the Chancellor is vital. It will build on the success of two very popular tax cuts in the past two years, and boost jobs in an industry that employs 900,000 people, almost half of whom are 16 to 24-year-olds. That has got to be good news.”

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