Magners launches Irish whiskey "spider"

29 January, 2015

Magners has launched a variant flavoured with Irish whiskey.

The 5.5% abv spirit cider – or “spider” – comes in 50cl bottles, each containing 2.5cl of Irish whiskey.

It is to launch in Asda on February 5.

Ed Shoebridge, head of customer marketing at brand owner C&C Group, said: “Magners has been at the forefront of cider innovations since it revolutionised the cider category in the nineties with its over-ice serve, and today we are introducing another game changer, Magners with Irish Whiskey.

“Consumers’ appetite for new flavours in cider keeps growing and we believe our new Magners with Irish Whiskey will offer a unique flavour both for whiskey lovers and cider lovers looking for something new.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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