David Tromans takes over marketing at Buckingham Schenk

28 January, 2015

Buckingham Shcenk has appointed Enotria’s David Tromans as its marketing and new product development manager.

Tromans was insights and innovations manager at Enotria, and previously worked for at the Wine and Spirit Trade Association, Berry Bros. & Rudd and Cellier des Dauphins during 15 years in the wine trade.

Craig Durham, who has just taken over as managing director of Buckingham Schenk after incumbent Jon Pepper MW left for Enotria, said: “David’s breadth of experience in product development and the wine industry is a fantastic addition to the team.

“We are confident that his marketing and NDP knowledge along with his social media awareness will be a real asset to the company and that he will help us develop our existing brand base as well as aiding the growth of new products.”

Tromans added: “I am particularly looking forward to working with Viñalba and to be involved in Buckingham’s incredibly active NPD programme.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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