The UK’s leading supplier made its first move into the dynamic category when it bought Mud House last year, and it has grown UK sales from 10,000 9-litre cases to 250,000 in nine months.
Accolade’s category development manager Jane Robertson said: “New Zealand shoppers are younger and more affluent than any of the other countries of origin.
“It’s a dream shopper – young, engaged, knowledgeable, willing to spend money on New Zealand, willing to learn more.
“It’s a great shopper to have. Any other country of origin would kill for this.”
New Zealand commands the highest average price point of any country, at £7.21, with its closest competitor, France, on £6.39. Sales are also up 10.4% in volume and 12.7% in value in the past year, according to Nielsen (year to January 3), after a strong Christmas period where volume sales grew 11.4% on the previous year.
Accolade boss Paul Schaafsma said: “We are very committed to New Zealand. If anything we will grow our presence there.”