A diverse array of gin styles from large and boutique producers have flooded the market in recent years, causing sales to grow 6% to £360 million in the UK off-trade (Nielsen, year to October 2014) and up 13% to £440 million in the on-trade (CGA, year to October 2014).
Our “Does the Tonic Matter?” seminar will show retailers and bar owners how they can capitalise on this trend by pushing a broader range of tonics.
Our experts will mix and match a range of gin styles with a number of the leading tonics to show that there is a one size fits all tonic that will suit all gin styles and help visitors advise their customers.
The workshop will take place at out Think Gin event on February 9 at Merchant House in London, which will also feature debates and brand showcases, and offer guests the chance to taste a host of gins.
Another workshop called “Comparative Botanicals” will break down the botanicals featured in leading brands and small-batch products, enabling visitors to identify the brands to suit their customers’ needs. This will be hosted by award-winning firm London Bar Consultants.
To reserve a place at Think Gin or find out more about these and other activities going on throughout the day, please contact firstname.lastname@example.org