London Wine Fair targets unrepresented suppliers with new feature

22 January, 2015

The London Wine Fair is targeting suppliers seeking UK representation with a new exhibitor area called Wines Unearthed.

This virtual village can house up to 70 wineries on three square metre pods, and exhibitors are offered a host of networking opportunities for the £1,500 fee.

They will be invited to a seminar called The Road Map to Export to the UK, hosted by wine advisor Robert Joseph, to offer advice on pricing, distribution channels and marketing, on Sunday, May 17.

A drinks reception on the Monday evening – the first day of the fair – will allow exhibitors to network with their counterparts in Esoterica, a feature of the fair which showcases the portfolios of UK-based niche and micro-importers.

On the Tuesday evening Wines Unearthed exhibitors will be able to tour key retailers and wine bars participating in London Wine Week to gain a greater understanding of the UK trade” at the coalface”.

Show director Ross Carter said: “We want to give these wineries a truly immersive experience; whilst the ultimate aim is to generate export leads, we also want them to come away with a much greater understanding of the U.K. trade at large – which, frankly, can be somewhat complicated.” 

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