Thatcher's revamps Old Rascal

15 January, 2015

Thatcher’s aims to build up distribution of its Old Rascal cider after giving it a design makeover and launching it in cans.

Single cans and 4x44cl multipacks will now sit alongside the 50cl bottles in the off-trade, while the new label gives more prominence to the fox that has always been synonymous with Old Rascal.

Martin Thatcher, fourth generation cidermaker at Thatchers Cider, said: “Old Rascal has been part of our portfolio for many years, and in many respects has been a hidden secret for too long.

“This cider has a loyal following – it’s a full bodied, premium cider that sees the character of the bittersweet apples shine through with a flavour to savour, yet at 4.5% it’s a cider that’s suited to social occasions.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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