Townsend, who has previously worked for Matthew Clark, Constellation Europe and Louis Latour Agencies, pledged to use his extensive contacts to raise the profile of The Benevolent and drive financial support from the trade.
Townsend, who replaces outgoing Chris Porter and will hold the role for two years, said: “I have been an active supporter of The Benevolent’s activities for many years but since my closer involvement as a Trustee over the last two years it has been wonderful to support and see the great work that the team do at closer quarters helping those within our great industry with much needed assistance.
“I am really looking forward to working with David Cox and The Benevolent team over the next two years to raise awareness and engagement across the drinks trade.”
David Cox, chief executive of The Benevolent, added: “Since joining The Benevolent I have been wonderfully supported by a highly engaged and effective board of trustees, chaired by an incredible chairman, Chris Porter.
“He has achieved so much by personally raising a huge amount of money for the charity but also by providing superb leadership.
“As he steps down and we welcome Dan Townsend I am truly looking forward to a new phase of success and working with Dan to broaden further the awareness and the vibrancy of this amazing and much-needed trade charity.”