The “millennials” group are also four times more likely than over-55s to drink alcohol-free beer next month
Twice as many 18-34 year olds as over-55s expressed the likelihood of drinking alcohol-free beer at Christmas and New Year in the ComRes survey commissioned by the Beck’s Blue alcohol-free beer producer.
The headline figure showed that 8% of millennials are likely to switch to alcohol-free beer next month, compared with just 1 per cent of over-65s.
The survey also found that 29% of those who drank alcohol-free beer over the festive period chose the beverage to create a good impression – either with in-laws or work colleagues.
Nick Robinson, marketing director for AB-Inbev UK, said: “It is great to see customers planning on enjoying alcohol-free beers after the busy festive period.
“Offering consumers choice is an important part of our commitment to responsible drinking.”