Jeff Stelling to present "King's Speech" for Carlsberg

20 December, 2014

Sky Sports presenter Jeff Stelling will address the football nation on Boxing Day in a “King’s Speech” as part of Carlsberg UK’s Mid Season’s Greetings marketing campaign.

The brewer expects the speech, which reviews the year in football, to reach 1.6 million consumers.

Dharmesh Rana, senior brand manager for Carlsberg, said: “We are really excited to have Jeff on board as part of this campaign and we’re sure all our football fans out there will enjoy his alternative speech on Boxing Day.

“The campaign isdesigned to marry together the busy middle part of the football season, with what is one of the busiest times of the year for our customers.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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