Craft beer sales soar by 300% at Ales by Mail

17 December, 2014

Online retailer Ales by Mail said it sold 300% more craft beer during November 2014 than in the same month last year.

It added that shoppers placed twice as many orders for craft beers from the likes of Meantime and Brewdog.

Managing director Paul Kruzycki said: “These latest figures reveal the growing importance of e-commerce to craft brewers as well as the increase in demand from consumers.

“We’ve seen a steady rise in online craft beer sales year-on-year, but there’s no doubt that as we’ve reached the latter stages of 2014, we’ve witnessed a real tipping point.

“We’re trusted to deliver the online sales logistics for some great craft breweries, including Brewdog, Meantime and Tiny Rebel, and will shortly be working with Hall & Woodhouse, but we’re also taking enquiries from other breweries on almost a daily basis.”

Ales by Mail said a highlight this year was the launch of its Beer Advent Calendar, which sold out a week before the last shipping day.

Kruzycki said: “We followed Amazon by having a record day on Black Friday with our Beer Advent Calendar selling like crazy. We really seemed to capture people’s imagination with that.

“Next year we'll be inviting tenders from breweries for festive beers to be featured, perhaps even working with breweries to produce their own label versions and working with key online retailers to get the craft beer calendar far and wide.

“There’s no doubt that craft beer is here to stay, the question is, which brewers will prosper, and in my opinion, developing a cohesive, online out-reach strategy, has to be a key part of any success in the sector.”

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