The retail chain is targeting younger audiences by offering daily prizes such as free drinks and money off vouchers to drive them into Spar stores.
The marketing drive, which runs in nearly 2,000 Spar stores across the UK, will be promoted through TV, in-store radio, social media advertising, along with POS and a dedicated website.
Spar’s senior marketing manager Andy Burt said: “We were really pleased with the performance of our Shop & Win campaign earlier this year. We were able to connect with a younger audience and reward our loyal customers, whilst ensuring that the campaign was commercially successful.
“Our retailers got fully behind the promotion and supported it heavily in stores, which complemented the other marketing communications we implemented at the time.
“It is important that we build upon this achievement which is why we are deploying brand new features for the next phase in January.”