Estrella Galicia wishes the UK a Bo Nadal

01 December, 2014

Spanish brewer Estrella Galicia has launched a Christmas beer that uses Nugget hops from its home region to create a spicy golden brew.

It comes in a silver 33cl bottle that says Merry Christmas in three different languages - English, Spanish and Galician - and is available in a six-pack designed for easy carrying.  

The 5.5% abv Estrella Galicia de Navidad joins the recently released limited edition bottles of Estrella Galicia that are dedicated to the cities of Madrid and Barcelona.

The Madrid bottle features the city’s popular expression, “De Madrid al cielo” – “From Madrid to Heaven” – at the top of its label, with typical tiles from Madrid in the background on both the front and neck labels.

This sits alongside the Barcelona bottle, which is intended to be a “contemporary work of art”, inspired by Joan Miró’s The Morning Star.

Lindsay Castling, Estrella Galicia brand manager at Instil Drinks, said: “We’re committed to innovation and this kind of activity is an ideal way to add value to both the Estrella Galicia brand and the beer category, as world beers continue to rise in popularity.

“These special editions are a fantastic way for us to get closer to our target audience and we look forward to consumers joining us in wishing everyone a very merry Christmas in Spanish, Galician and English: Feliz Navidad, Bo Nadal and Merry Christmas.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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