Champagne fronts Christmas price battle

21 November, 2014

Asda has slashed the price of its exclusive-label Pierre Darcys Champagne to £10 as the Christmas price war heats up.

The retailer promoted the deal by recreating a magazine front cover featuring reality TV star Kim Kardashian that went viral online when she vowed to “break the internet”.

In the Asda mock-up a model balances a glass on her rear, while Champagne shoots over her head to fill it, as the tagline reads: “Don’t break the budget: Pierre Darcys”.

Asda is also selling Nicolas Feuillatte and Heidsieck Monopole Blue Top Champagne at £15.

Tesco is selling Nicolas Feuillatte half-price at £15.99 and has cut its exclusive-label Louis Delaunay to £12.99.

Sainsbury’s has its exclusive label Etienne Dumont for £14 and Waitrose is selling its Charles Lecouvey Champagne for £16.99.

Asda is also selling a range of 70cl spirits for £11 and a litre of Malibu for £10.

Sainsbury’s had 30 cans of Carling cider for £18 and Bargain Booze had 15 cans of Carling lager for £7.99.

Convenience has also had some attractive offers, including Nisa offering retailers the chance to stock Baileys at £8.99.

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know