Champagne fronts Christmas price battle

21 November, 2014

Asda has slashed the price of its exclusive-label Pierre Darcys Champagne to £10 as the Christmas price war heats up.

The retailer promoted the deal by recreating a magazine front cover featuring reality TV star Kim Kardashian that went viral online when she vowed to “break the internet”.

In the Asda mock-up a model balances a glass on her rear, while Champagne shoots over her head to fill it, as the tagline reads: “Don’t break the budget: Pierre Darcys”.

Asda is also selling Nicolas Feuillatte and Heidsieck Monopole Blue Top Champagne at £15.

Tesco is selling Nicolas Feuillatte half-price at £15.99 and has cut its exclusive-label Louis Delaunay to £12.99.

Sainsbury’s has its exclusive label Etienne Dumont for £14 and Waitrose is selling its Charles Lecouvey Champagne for £16.99.

Asda is also selling a range of 70cl spirits for £11 and a litre of Malibu for £10.

Sainsbury’s had 30 cans of Carling cider for £18 and Bargain Booze had 15 cans of Carling lager for £7.99.

Convenience has also had some attractive offers, including Nisa offering retailers the chance to stock Baileys at £8.99.




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