Gift Tag A Mate is a social media campaign in which consumers can win prizes for their friends by tagging them in a social media post.
But they can’t choose the gift their friends will receive – and it might be a big bag of brussels sprouts.
On Saturday nights in December, in the night life centres of 10 key cities around the country, WKD will project a sign saying “Tweet a pic of this sign for #WKDSurprises”. Anyone who does so is in with the chance of winning mystery prizes for themselves.
Debs Carter, marketing director for alcohol at distributor SHS Drinks, said: “WKD is all about having fun with friends and our two interactive Christmas campaigns will generate chat among mates – both online and on nights out.”