WKD launches Christmas campaign

20 November, 2014

WKD has launched a Christmas campaign giving consumers the chance to win Christmas presents for their friends and themselves.

Gift Tag A Mate is a social media campaign in which consumers can win prizes for their friends by tagging them in a social media post.

But they can’t choose the gift their friends will receive – and it might be a big bag of brussels sprouts.

On Saturday nights in December, in the night life centres of 10 key cities around the country, WKD will project a sign saying “Tweet a pic of this sign for #WKDSurprises”. Anyone who does so is in with the chance of winning mystery prizes for themselves.

Debs Carter, marketing director for alcohol at distributor SHS Drinks, said: “WKD is all about having fun with friends and our two interactive Christmas campaigns will generate chat among mates – both online and on nights out.”

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know