WKD launches Christmas campaign

20 November, 2014

WKD has launched a Christmas campaign giving consumers the chance to win Christmas presents for their friends and themselves.

Gift Tag A Mate is a social media campaign in which consumers can win prizes for their friends by tagging them in a social media post.

But they can’t choose the gift their friends will receive – and it might be a big bag of brussels sprouts.

On Saturday nights in December, in the night life centres of 10 key cities around the country, WKD will project a sign saying “Tweet a pic of this sign for #WKDSurprises”. Anyone who does so is in with the chance of winning mystery prizes for themselves.

Debs Carter, marketing director for alcohol at distributor SHS Drinks, said: “WKD is all about having fun with friends and our two interactive Christmas campaigns will generate chat among mates – both online and on nights out.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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