WKD launches Christmas campaign

20 November, 2014

WKD has launched a Christmas campaign giving consumers the chance to win Christmas presents for their friends and themselves.

Gift Tag A Mate is a social media campaign in which consumers can win prizes for their friends by tagging them in a social media post.

But they can’t choose the gift their friends will receive – and it might be a big bag of brussels sprouts.

On Saturday nights in December, in the night life centres of 10 key cities around the country, WKD will project a sign saying “Tweet a pic of this sign for #WKDSurprises”. Anyone who does so is in with the chance of winning mystery prizes for themselves.

Debs Carter, marketing director for alcohol at distributor SHS Drinks, said: “WKD is all about having fun with friends and our two interactive Christmas campaigns will generate chat among mates – both online and on nights out.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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