Toni & Guy and FWWS pair French wines with haircuts

11 November, 2014

The French Wines with Style campaign has teamed up with salon chain Toni & Guy to match wine styles with haircuts.

The campaign – which has previously matched wines with outfits and first dates as well as the more common food pairings – expects to reach more than 1 million consumers through the partnership.

It will appear in the Toni & Guy magazine, website and social media pages, along with samplings and events taking part in the salons across the UK.

It has divided haircuts into four categories – Glamorous & Chic, Fun-loving & Quirky, Cool & Laid Back, Natural & Authentic – and listed French wines that accompany each style.

Gerard Basset MW, the UK brand ambassador of the French Wines with Style campaign, said: “By presenting the wines in four style groups we are helping and encouraging our audience to discover and enjoy different French wine styles.”

Toni & Guy global creative director Sacha Mascolo-Tarbuck added: “By creating in-salon events, sampling opportunities and exclusive competitions we have created a multi-dimensional platform that demonstrates in a fun, stylish and informative way the wonderful variety that French wines can offer.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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