Toni & Guy and FWWS pair French wines with haircuts

11 November, 2014

The French Wines with Style campaign has teamed up with salon chain Toni & Guy to match wine styles with haircuts.

The campaign – which has previously matched wines with outfits and first dates as well as the more common food pairings – expects to reach more than 1 million consumers through the partnership.

It will appear in the Toni & Guy magazine, website and social media pages, along with samplings and events taking part in the salons across the UK.

It has divided haircuts into four categories – Glamorous & Chic, Fun-loving & Quirky, Cool & Laid Back, Natural & Authentic – and listed French wines that accompany each style.

Gerard Basset MW, the UK brand ambassador of the French Wines with Style campaign, said: “By presenting the wines in four style groups we are helping and encouraging our audience to discover and enjoy different French wine styles.”

Toni & Guy global creative director Sacha Mascolo-Tarbuck added: “By creating in-salon events, sampling opportunities and exclusive competitions we have created a multi-dimensional platform that demonstrates in a fun, stylish and informative way the wonderful variety that French wines can offer.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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