Ant Symington (25) and cousin Louisa (27) are behind subscription service The Grape Club, which offers those signing up four pre-selected bottles delivered each month for £45.
The pair said the service is aimed at “helping the digital generation understand and appreciate great wine at a reasonable price”.
Each month’s wines will be chosen to fit a theme and bottles will come with a tasting note in “layman’s terms”.
Ant Symington said: “Louisa and I understand how time and money are issues which prevent people from taking up a hobby like enjoying good wine.
“With our family history and experience, our aim is that members can start to develop their understanding of wine through our monthly grape drop.”